Blockchains LLC Launch

BUILDS // HOLOGRAMS // PROJECTION MAPPING // BRANDED // LIGHTING
3D // Animation  // Live Event //  Live Visuals //  Projection Mapping  

Blockchains LLC, Prague [2019]

In 2019, Blockchains LLC approached us because they wanted to make an impact and showcase the launch of their company worldwide. Our job was to understand what they wanted, and use our creative and technical expertise to pull it off.
BRIEF

To create, produce and broadcast the impressive Blockchains LLC global launch from Prague to the world, with help from global advertising experts R&R Partners.

THE IDEA

For the launch, we took a multi-pronged approach by; Projection mapping multiple sites around Old Town Prague, designing and building an LED tunnel, Providing cutting-edge holographic technology. The primary mapping was on Forum Karlín, spanning over 1,000m2 across the façade. Inside the forum we created an LED passage tunnel, and a set of light wings arched over the main hall. Working with American visual effects experts in Digital Domain, we brought 3D hologram Iggy to life during the keynote.

RESULT

This project demonstrated that Algorithm was capable of managing large scale international projects, from ideation to final production.
Read More

Blockchains LLC Launch

BUILDS // HOLOGRAMS // PROJECTION MAPPING // BRANDED // LIGHTING

Blockchains LLC, Prague [2019]

In 2019, Blockchains LLC approached us because they wanted to make an impact and showcase the launch of their company worldwide. Our job was to understand what they wanted, and use our creative and technical expertise to pull it off.
BRIEF

To create, produce and broadcast the impressive Blockchains LLC global launch from Prague to the world, with help from global advertising experts R&R Partners.

THE IDEA

For the launch, we took a multi-pronged approach by; Projection mapping multiple sites around Old Town Prague, designing and building an LED tunnel, Providing cutting-edge holographic technology. The primary mapping was on Forum Karlín, spanning over 1,000m2 across the façade. Inside the forum we created an LED passage tunnel, and a set of light wings arched over the main hall. Working with American visual effects experts in Digital Domain, we brought 3D hologram Iggy to life during the keynote.

RESULT

This project demonstrated that Algorithm was capable of managing large scale international projects, from ideation to final production.
Read More
https://player.vimeo.com/external/301573006.hd.mp4?s=5f2493dc2be81223e235347ce7f805103df9b5f0&profile_id=175
The Algorithm team using the interactive screen at the Ed Sheeran Launch
A drone shot of the outside of the building during the Blockchains LLC launch
A render of a design for the Blockchains LLC Launch
The intro tunnel during the Blockchains launchA shot of the crowd during the Blockchains LLC launchThe intro tunnel during the Blockchains launch
A render of a design for the Blockchains LLC LaunchA render of a design for the Blockchains LLC LaunchThe outside of the building during the Blockchains LLC launch
DIRECTOR OF PRODUCTION - OLAN CLARKE
TECHNICAL PRODUCTION - LEWIS BYRNE
SENIOR PRODUCER - CIARA FINN
CREATIVE DIRECTOR - DANIEL STAINES
MAPPING TECHNICIAN - CORMAC MURRAY
PROJECTOR TECHNICIAN - EOIN DEVITT
PROJECTOR TECHNICIAN - JEFF
PROJECTOR TECHNICIAN - BRIAN MORAN
TECHNICIAN - FERGUS O’HAGAN
DIRECTOR - KEVIN FREENEY
CAMERA OPERATOR 1 - PETER MARTIN
SOUND OP - ANTHONY EGAN
DRONE OPERATOR 1 - BURSCHI WOJNAR
DRONE OPERATOR 2 - MARTIN OSBOURNE
SOUND DESIGN - JIM RICHARD
GRAPHICS - ROB SUMMONS
EDIT - KEVIN FREENEY
produceR - MARK MULLERY
CO-ORDINATION - CAL MCLOUGHLIN
PROJECTION ANIMATOR - Nicole Storck
PROJECTION ANIMATOR - Fabian Erlinghauser
PROJECTION ANIMATOR - Darragh Herlihy
PROJECTION ANIMATOR - Cora Mckenna
PROJECTION ANIMATOR - Laurent Kircher
PROJECTION ANIMATOR - Herbie Cans
Animation - Nicolas Debray
Animation - Gaia Ruggenini
Animation - Víctor Paredes
Animation - Basil Malik
Animation - Roberto Rosi
Animation - Nicolas Petelski
Animation - Diane Coat
Animation - Geoff King
Animation - Andreu Campos