Guinness After Dark

INTERACTIVE // LIVE EVENT // PROJECTION MAPPING // REALTIME
3D // Animation  // Live Event //  Live Visuals //  Projection Mapping  

Guinness Store House, Dublin, Ireland  [2019]

To mark 20 million visitors, Guinness hosted a special event in their Storehouse at St James’ Gate in Dublin.
BRIEF

Creating a captivating immersive installation inspired by Guinness’ After Dark branding.

THE IDEA

Using a wall inside the storehouse as a canvas, we devised an installation that simulates spray paint in real time, while adding a fiery afterglow and embers that dance around the entire expanse of the wall.

RESULT

The resulting installation showed what was possible when immersive and interactive technologies are combined. It also won an LDI Award for ‘Best Temporary Video Installation’ of 2019.
Read More

Guinness After Dark

INTERACTIVE // LIVE EVENT // PROJECTION MAPPING // REALTIME

Guinness Store House, Dublin, Ireland  [2019]

To mark 20 million visitors, Guinness hosted a special event in their Storehouse at St James’ Gate in Dublin.
BRIEF

Creating a captivating immersive installation inspired by Guinness’ After Dark branding.

THE IDEA

Using a wall inside the storehouse as a canvas, we devised an installation that simulates spray paint in real time, while adding a fiery afterglow and embers that dance around the entire expanse of the wall.

RESULT

The resulting installation showed what was possible when immersive and interactive technologies are combined. It also won an LDI Award for ‘Best Temporary Video Installation’ of 2019.
Read More
https://player.vimeo.com/external/333518775.hd.mp4?s=edbac41e4054cf9e7f474eb42154f7fa74aa5090&profile_id=175
The Algorithm team using the interactive screen at the Ed Sheeran Launch
Render of After Dark animationRender of After Dark animationGuinness After Dark Interactive spray paint wallRender of After Dark animationGuinness After Dark Interactive spray paint wallGuinness After Dark Interactive wall
DIRECTOR OF PRODUCTION - OLAN CLARKE
TECHNICAL PRODUCTION - LEWIS BYRNE
SENIOR PRODUCER - CIARA FINN
CREATIVE DIRECTOR - DANIEL STAINES
MAPPING TECHNICIAN - CORMAC MURRAY
PROJECTOR TECHNICIAN - EOIN DEVITT
PROJECTOR TECHNICIAN - JEFF
PROJECTOR TECHNICIAN - BRIAN MORAN
TECHNICIAN - FERGUS O’HAGAN
DIRECTOR - KEVIN FREENEY
CAMERA OPERATOR 1 - PETER MARTIN
SOUND OP - ANTHONY EGAN
DRONE OPERATOR 1 - BURSCHI WOJNAR
DRONE OPERATOR 2 - MARTIN OSBOURNE
SOUND DESIGN - JIM RICHARD
GRAPHICS - ROB SUMMONS
EDIT - KEVIN FREENEY
produceR - MARK MULLERY
CO-ORDINATION - CAL MCLOUGHLIN
PROJECTION ANIMATOR - Nicole Storck
PROJECTION ANIMATOR - Fabian Erlinghauser
PROJECTION ANIMATOR - Darragh Herlihy
PROJECTION ANIMATOR - Cora Mckenna
PROJECTION ANIMATOR - Laurent Kircher
PROJECTION ANIMATOR - Herbie Cans
Animation - Nicolas Debray
Animation - Gaia Ruggenini
Animation - Víctor Paredes
Animation - Basil Malik
Animation - Roberto Rosi
Animation - Nicolas Petelski
Animation - Diane Coat
Animation - Geoff King
Animation - Andreu Campos