Guinness After Dark

INTERACTIVE // LIVE EVENT // PROJECTION MAPPING // REALTIME
3D // Animation  // Live Event //  Live Visuals //  Projection Mapping  

Guinness Store House, Dublin, Ireland  [2019]

To mark 20 million visitors, Guinness hosted a special event in their Storehouse at St James’ Gate in Dublin.
BRIEF

Creating a captivating immersive installation inspired by Guinness’ After Dark branding.

THE IDEA

Using a wall inside the storehouse as a canvas, we devised an installation that simulates spray paint in real time, while adding a fiery afterglow and embers that dance around the entire expanse of the wall.

RESULT

The resulting installation showed what was possible when immersive and interactive technologies are combined. It also won an LDI Award for ‘Best Temporary Video Installation’ of 2019.
Read More

Guinness After Dark

INTERACTIVE // LIVE EVENT // PROJECTION MAPPING // REALTIME

Guinness Store House, Dublin, Ireland  [2019]

To mark 20 million visitors, Guinness hosted a special event in their Storehouse at St James’ Gate in Dublin.
BRIEF

Creating a captivating immersive installation inspired by Guinness’ After Dark branding.

THE IDEA

Using a wall inside the storehouse as a canvas, we devised an installation that simulates spray paint in real time, while adding a fiery afterglow and embers that dance around the entire expanse of the wall.

RESULT

The resulting installation showed what was possible when immersive and interactive technologies are combined. It also won an LDI Award for ‘Best Temporary Video Installation’ of 2019.
Read More
https://player.vimeo.com/external/333518775.hd.mp4?s=edbac41e4054cf9e7f474eb42154f7fa74aa5090&profile_id=175
The Algorithm team using the interactive screen at the Ed Sheeran Launch
Render of After Dark animationRender of After Dark animationGuinness After Dark Interactive spray paint wallRender of After Dark animationGuinness After Dark Interactive spray paint wallGuinness After Dark Interactive wall