Karaoke Song’ showcases an elevated sound for Saint Sister – combining their signature ethereal vocals with a fresh, pop-driven melody. We were asked to create a music video that mirrored this new exciting chapter for Saint Sister.
BRIEF
To shoot a dynamic clip that matched the tone and feel good mood of the song.
THE IDEA
We created three different worlds, shot within the confines of one set in the Algorithm Studio - which are traversed throughout the music video. Directors Janna Kemperman and Kev Freeney re-imagined the kitsch stylings of karaoke on VHS tapes through today’s lens, with animated singalong text to match the song’s lyrics.
RESULT
The video came out to critical acclaim, ahead of the release of their next album in June 2021.
Karaoke Song’ showcases an elevated sound for Saint Sister – combining their signature ethereal vocals with a fresh, pop-driven melody. We were asked to create a music video that mirrored this new exciting chapter for Saint Sister.
BRIEF
To shoot a dynamic clip that matched the tone and feel good mood of the song.
THE IDEA
We created three different worlds, shot within the confines of one set in the Algorithm Studio - which are traversed throughout the music video. Directors Janna Kemperman and Kev Freeney re-imagined the kitsch stylings of karaoke on VHS tapes through today’s lens, with animated singalong text to match the song’s lyrics.
RESULT
The video came out to critical acclaim, ahead of the release of their next album in June 2021.
