Birthday / The Pain

For Those I Love, Dublin, Ireland  [2020]

For Those I Love’s cutting lyrical prose has been on our radar for quite a while and we had the pleasure to be involved in the making of their latest music video entitled ‘Birthday’.
BRIEF

Shooting music videos digitally has become a challenge and necessity of this time, but it’s also been an opportunity to rise to the occasion and create work that would have never existed otherwise! In For those I Love’s video for ‘Birthday’ we joined a team of forward thinking creatives to shoot all the Dublin scenes presented in the clip.
 
THE IDEA

Algorithm Creative Director Kev Freeney supervised the visual effects and filming of the virtual scenes in Dublin that you see in the clip, capturing gritty textures of the city through a futuristic surreal lens.

RESULT

Using Lidar technology, we scanned and recorded 3D space and were able to connect multiple moments in space and time - following a narrative throughout the music video.
Read More

Birthday / The Pain

EXPERIMENTAL // MUSIC VIDEO // ANIMATION

For Those I Love, Dublin, Ireland  [2020]

For Those I Love’s cutting lyrical prose has been on our radar for quite a while and we had the pleasure to be involved in the making of their latest music video entitled ‘Birthday’.
BRIEF

Shooting music videos digitally has become a challenge and necessity of this time, but it’s also been an opportunity to rise to the occasion and create work that would have never existed otherwise! In For those I Love’s video for ‘Birthday’ we joined a team of forward thinking creatives to shoot all the Dublin scenes presented in the clip.
 
THE IDEA

Algorithm Creative Director Kev Freeney supervised the visual effects and filming of the virtual scenes in Dublin that you see in the clip, capturing gritty textures of the city through a futuristic surreal lens.

RESULT

Using Lidar technology, we scanned and recorded 3D space and were able to connect multiple moments in space and time - following a narrative throughout the music video.
Read More
https://player.vimeo.com/external/511527733.hd.mp4?s=3d73173407d0c9d3e27f8ee7d91ebbcb8131ee3b&profile_id=175
The Algorithm team using the interactive screen at the Ed Sheeran Launch
A LiDAR scanned image from the music videoA LiDAR scanned image from the music videoA LiDAR scanned image from the music videoA LiDAR scanned image from the music video
A LiDAR scanned image from the music videoA LiDAR scanned image from the music video
DIRECTOR OF PRODUCTION - OLAN CLARKE
TECHNICAL PRODUCTION - LEWIS BYRNE
SENIOR PRODUCER - CIARA FINN
CREATIVE DIRECTOR - DANIEL STAINES
MAPPING TECHNICIAN - CORMAC MURRAY
PROJECTOR TECHNICIAN - EOIN DEVITT
PROJECTOR TECHNICIAN - JEFF
PROJECTOR TECHNICIAN - BRIAN MORAN
TECHNICIAN - FERGUS O’HAGAN
DIRECTOR - KEVIN FREENEY
CAMERA OPERATOR 1 - PETER MARTIN
SOUND OP - ANTHONY EGAN
DRONE OPERATOR 1 - BURSCHI WOJNAR
DRONE OPERATOR 2 - MARTIN OSBOURNE
SOUND DESIGN - JIM RICHARD
GRAPHICS - ROB SUMMONS
EDIT - KEVIN FREENEY
produceR - MARK MULLERY
CO-ORDINATION - CAL MCLOUGHLIN
PROJECTION ANIMATOR - Nicole Storck
PROJECTION ANIMATOR - Fabian Erlinghauser
PROJECTION ANIMATOR - Darragh Herlihy
PROJECTION ANIMATOR - Cora Mckenna
PROJECTION ANIMATOR - Laurent Kircher
PROJECTION ANIMATOR - Herbie Cans
Animation - Nicolas Debray
Animation - Gaia Ruggenini
Animation - Víctor Paredes
Animation - Basil Malik
Animation - Roberto Rosi
Animation - Nicolas Petelski
Animation - Diane Coat
Animation - Geoff King
Animation - Andreu Campos