PS5 Global Launch

LIGHTING // LIVE EVENT // PROJECTION MAPPING // BRANDED // VIDEO
3D // Animation  // Live Event //  Live Visuals //  Projection Mapping  

Sony Ireland,  Dublin [2020]

As part of the PS5 global launch, Sony commissioned us to projection map the iconic Convention Centre Façade in Dublin.
BRIEF

For the promotional campaign for PS5 we were tasked with directing a video which documented a huge projection mapping piece on the quays.

THE IDEA

We pitched the idea of projection mapping onto the Convention centre because of its unique architecture and its location beside the Liffey. This enabled us to create dynamic drone shots and capture the reflections of the animations in the river.

RESULT

The projections lit up the Liffey with animated blue light, and our promotional clip gained a large response across Sony’s social platforms.
Read More

PS5 Global Launch

LIGHTING // LIVE EVENT // PROJECTION MAPPING // BRANDED // VIDEO

Sony Ireland,  Dublin [2020]

As part of the PS5 global launch, Sony commissioned us to projection map the iconic Convention Centre Façade in Dublin.
BRIEF

For the promotional campaign for PS5 we were tasked with directing a video which documented a huge projection mapping piece on the quays.

THE IDEA

We pitched the idea of projection mapping onto the Convention centre because of its unique architecture and its location beside the Liffey. This enabled us to create dynamic drone shots and capture the reflections of the animations in the river.

RESULT

The projections lit up the Liffey with animated blue light, and our promotional clip gained a large response across Sony’s social platforms.
Read More
https://player.vimeo.com/external/481253142.hd.mp4?s=06f0a7891d7689c69a2ed3d994a02e00125aaf4e&profile_id=175
The Algorithm team using the interactive screen at the Ed Sheeran Launch
The projection mapped Convention Centre being during the PS5 LaunchThe projection mapped Convention Centre being during the PS5 Launch
The projection mapped Convention Centre being during the PS5 LaunchThe projection mapped Convention Centre being during the PS5 LaunchThe projection mapped Convention Centre being during the PS5 Launch