PS5 Global Launch

LIGHTING // LIVE EVENT // PROJECTION MAPPING // BRANDED // VIDEO
3D // Animation  // Live Event //  Live Visuals //  Projection Mapping  

Sony Ireland,  Dublin [2020]

As part of the PS5 global launch, Sony commissioned us to projection map the iconic Convention Centre Façade in Dublin.
BRIEF

For the promotional campaign for PS5 we were tasked with directing a video which documented a huge projection mapping piece on the quays.

THE IDEA

We pitched the idea of projection mapping onto the Convention centre because of its unique architecture and its location beside the Liffey. This enabled us to create dynamic drone shots and capture the reflections of the animations in the river.

RESULT

The projections lit up the Liffey with animated blue light, and our promotional clip gained a large response across Sony’s social platforms.
Read More

PS5 Global Launch

LIGHTING // LIVE EVENT // PROJECTION MAPPING // BRANDED // VIDEO

Sony Ireland,  Dublin [2020]

As part of the PS5 global launch, Sony commissioned us to projection map the iconic Convention Centre Façade in Dublin.
BRIEF

For the promotional campaign for PS5 we were tasked with directing a video which documented a huge projection mapping piece on the quays.

THE IDEA

We pitched the idea of projection mapping onto the Convention centre because of its unique architecture and its location beside the Liffey. This enabled us to create dynamic drone shots and capture the reflections of the animations in the river.

RESULT

The projections lit up the Liffey with animated blue light, and our promotional clip gained a large response across Sony’s social platforms.
Read More
https://player.vimeo.com/external/481253142.hd.mp4?s=06f0a7891d7689c69a2ed3d994a02e00125aaf4e&profile_id=175
The Algorithm team using the interactive screen at the Ed Sheeran Launch
The projection mapped Convention Centre being during the PS5 LaunchThe projection mapped Convention Centre being during the PS5 Launch
The projection mapped Convention Centre being during the PS5 LaunchThe projection mapped Convention Centre being during the PS5 LaunchThe projection mapped Convention Centre being during the PS5 Launch
DIRECTOR OF PRODUCTION - OLAN CLARKE
TECHNICAL PRODUCTION - LEWIS BYRNE
SENIOR PRODUCER - CIARA FINN
CREATIVE DIRECTOR - DANIEL STAINES
MAPPING TECHNICIAN - CORMAC MURRAY
PROJECTOR TECHNICIAN - EOIN DEVITT
PROJECTOR TECHNICIAN - JEFF
PROJECTOR TECHNICIAN - BRIAN MORAN
TECHNICIAN - FERGUS O’HAGAN
DIRECTOR - KEVIN FREENEY
CAMERA OPERATOR 1 - PETER MARTIN
SOUND OP - ANTHONY EGAN
DRONE OPERATOR 1 - BURSCHI WOJNAR
DRONE OPERATOR 2 - MARTIN OSBOURNE
SOUND DESIGN - JIM RICHARD
GRAPHICS - ROB SUMMONS
EDIT - KEVIN FREENEY
produceR - MARK MULLERY
CO-ORDINATION - CAL MCLOUGHLIN
PROJECTION ANIMATOR - Nicole Storck
PROJECTION ANIMATOR - Fabian Erlinghauser
PROJECTION ANIMATOR - Darragh Herlihy
PROJECTION ANIMATOR - Cora Mckenna
PROJECTION ANIMATOR - Laurent Kircher
PROJECTION ANIMATOR - Herbie Cans
Animation - Nicolas Debray
Animation - Gaia Ruggenini
Animation - Víctor Paredes
Animation - Basil Malik
Animation - Roberto Rosi
Animation - Nicolas Petelski
Animation - Diane Coat
Animation - Geoff King
Animation - Andreu Campos