Pound The Pavement

The Blizzards, Remote Locations [2020]

The Blizzards approached us to create a music video for their track ‘Pound The Pavement’ which was released in March of 2020.
BRIEF

The band were due to film a performance-based music video, but out of respect for the current restrictions, the band cancelled the shoot. Instead, they worked on a way to create a video that brings the band together as abstract versions of themselves performing in a virtual location.

THE IDEA

To be covid compliant, all of the data for the video needed to be recorded in their separate homes and all the animation was made by our team in isolation. We used a motion capture suit to record the movements of each of the band members through space. This Mocap data was then transformed using 3D imaging and technical expertise from our team to represent real live performances of Bressie, Dec, Louize and Justin in abstract form and bringing them together to create an aesthetically striking music video that serves to reflect the message of the song.

RESULT

The video for Pound the Pavement is about people using technology to connect while in isolation, and we achieved this in a resourceful, forward thinking way.
Read More

Pound The Pavement

ANIMATION // EXPERIMENTAL // MUSIC VIDEO

The Blizzards, Remote Locations [2020]

The Blizzards approached us to create a music video for their track ‘Pound The Pavement’ which was released in March of 2020.
BRIEF

The band were due to film a performance-based music video, but out of respect for the current restrictions, the band cancelled the shoot. Instead, they worked on a way to create a video that brings the band together as abstract versions of themselves performing in a virtual location.

THE IDEA

To be covid compliant, all of the data for the video needed to be recorded in their separate homes and all the animation was made by our team in isolation. We used a motion capture suit to record the movements of each of the band members through space. This Mocap data was then transformed using 3D imaging and technical expertise from our team to represent real live performances of Bressie, Dec, Louize and Justin in abstract form and bringing them together to create an aesthetically striking music video that serves to reflect the message of the song.

RESULT

The video for Pound the Pavement is about people using technology to connect while in isolation, and we achieved this in a resourceful, forward thinking way.
Read More
https://player.vimeo.com/external/417200747.hd.mp4?s=5a186886c6f8be986b89b5ad8675399992499928&profile_id=175
The Algorithm team using the interactive screen at the Ed Sheeran Launch
DIRECTOR OF PRODUCTION - OLAN CLARKE
TECHNICAL PRODUCTION - LEWIS BYRNE
SENIOR PRODUCER - CIARA FINN
CREATIVE DIRECTOR - DANIEL STAINES
MAPPING TECHNICIAN - CORMAC MURRAY
PROJECTOR TECHNICIAN - EOIN DEVITT
PROJECTOR TECHNICIAN - JEFF
PROJECTOR TECHNICIAN - BRIAN MORAN
TECHNICIAN - FERGUS O’HAGAN
DIRECTOR - KEVIN FREENEY
CAMERA OPERATOR 1 - PETER MARTIN
SOUND OP - ANTHONY EGAN
DRONE OPERATOR 1 - BURSCHI WOJNAR
DRONE OPERATOR 2 - MARTIN OSBOURNE
SOUND DESIGN - JIM RICHARD
GRAPHICS - ROB SUMMONS
EDIT - KEVIN FREENEY
produceR - MARK MULLERY
CO-ORDINATION - CAL MCLOUGHLIN
PROJECTION ANIMATOR - Nicole Storck
PROJECTION ANIMATOR - Fabian Erlinghauser
PROJECTION ANIMATOR - Darragh Herlihy
PROJECTION ANIMATOR - Cora Mckenna
PROJECTION ANIMATOR - Laurent Kircher
PROJECTION ANIMATOR - Herbie Cans
Animation - Nicolas Debray
Animation - Gaia Ruggenini
Animation - Víctor Paredes
Animation - Basil Malik
Animation - Roberto Rosi
Animation - Nicolas Petelski
Animation - Diane Coat
Animation - Geoff King
Animation - Andreu Campos