Ed Sheeran No.6

Warner Bros Ireland, Hen's Teeth Dublin [2019]

We were commissioned by Warner to create a pop-up interactive installation for the global Launch of Ed Sheeran’s collaborative album, No. 6.
BRIEF

To take elements from Ed’s album #6 and create something eye catching and engaging for fans at the launch.

THE IDEA

We devised a multitouch system which allowed us to convert standard led panels into a touchscreen for this installation. This, combined with generative graphics would allow the audience to interact with tracks from the album in real time.

RESULT

Ed Sheeran fans from across Ireland witnessed the launch in Hen’s Teeth on Fade Street. This Installation received a Silver Kinsale Shark Award in their AR/VR/ Experiential category.
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Ed Sheeran No.6

BRANDED // EXPERIMENTAL // INTERACTIVE // REALTIME

Warner Bros Ireland, Hen's Teeth Dublin [2019]

We were commissioned by Warner to create a pop-up interactive installation for the global Launch of Ed Sheeran’s collaborative album, No. 6.
BRIEF

To take elements from Ed’s album #6 and create something eye catching and engaging for fans at the launch.

THE IDEA

We devised a multitouch system which allowed us to convert standard led panels into a touchscreen for this installation. This, combined with generative graphics would allow the audience to interact with tracks from the album in real time.

RESULT

Ed Sheeran fans from across Ireland witnessed the launch in Hen’s Teeth on Fade Street. This Installation received a Silver Kinsale Shark Award in their AR/VR/ Experiential category.
Read More
https://player.vimeo.com/external/356180781.hd.mp4?s=3a1e255373fb96d8bc314116d260362d533a079a&profile_id=175&download=1
The Algorithm team using the interactive screen at the Ed Sheeran Launch
DIRECTOR OF PRODUCTION - OLAN CLARKE
TECHNICAL PRODUCTION - LEWIS BYRNE
SENIOR PRODUCER - CIARA FINN
CREATIVE DIRECTOR - DANIEL STAINES
MAPPING TECHNICIAN - CORMAC MURRAY
PROJECTOR TECHNICIAN - EOIN DEVITT
PROJECTOR TECHNICIAN - JEFF
PROJECTOR TECHNICIAN - BRIAN MORAN
TECHNICIAN - FERGUS O’HAGAN
DIRECTOR - KEVIN FREENEY
CAMERA OPERATOR 1 - PETER MARTIN
SOUND OP - ANTHONY EGAN
DRONE OPERATOR 1 - BURSCHI WOJNAR
DRONE OPERATOR 2 - MARTIN OSBOURNE
SOUND DESIGN - JIM RICHARD
GRAPHICS - ROB SUMMONS
EDIT - KEVIN FREENEY
produceR - MARK MULLERY
CO-ORDINATION - CAL MCLOUGHLIN
PROJECTION ANIMATOR - Nicole Storck
PROJECTION ANIMATOR - Fabian Erlinghauser
PROJECTION ANIMATOR - Darragh Herlihy
PROJECTION ANIMATOR - Cora Mckenna
PROJECTION ANIMATOR - Laurent Kircher
PROJECTION ANIMATOR - Herbie Cans
Animation - Nicolas Debray
Animation - Gaia Ruggenini
Animation - Víctor Paredes
Animation - Basil Malik
Animation - Roberto Rosi
Animation - Nicolas Petelski
Animation - Diane Coat
Animation - Geoff King
Animation - Andreu Campos